Monthly Archives: June 2012

HOW THE PROPERTIES OF CUTLERY AFFECT THE CONSUMER’ EXPERIENCE?

VERSACE DISHES

Our perception of food depends both on the contextual conditions in which it is presented and on the way the food is consumed; hence, there is a  current trend toward investigating these contextual variables in empirical research. In most meal situations, people interact with the food that they consume by means of a variety of accessories, such as dishes and cutlery that fulfill the consumers’ functional requirements. These stimuli play an important role during the consumption of food. Continue reading